DIY Websites - A primer on quickly and and easily setting up and maintaining your online home.
Begins November 27th
A website today is like a yellow pages listing 20 years ago. If you wanted to be considered a real business and you wanted people to be able to get in touch with you, you had to have one.
Fortunately, unlike those days, you don’t have to spend a lot of money. And most importantly, you don’t have to wait up to a year before the next version of the yellow pages is printed. You can be up and running with your own custom web site in a matter of weeks or even days.
It used to be that setting up your online business presence was something only software coders, “webmasters” or computer geeks could do. But with every passing year, its become easier and (and cheaper) for the average business owner to do it instead.
What are some of the benefits of setting up and maintaining your own site?
Cost. It’s still possible to spend lots of cash with experts to do this for you. And sometimes it may make sense to do so if you really don’t have the time. But by and large, setting it up plus adding and editing text and images can be done without the expense of a contractor if you put in a little time up front.
Ease. With the latest advances in user-friendly software, even mere mortals can cover the basics without learning arcane programming. What’s more, with thousands of pre-made visual templates, you don’t need expert design skills to make your site look professional. If you’ve used a word processor, you can maintain your web site.
Freedom and Flexibility. With the thousands of pre-made commercial templates available for as little as $19 that you can customize to your heart’s content, you can literally tweak the message you want to send you your customers (and potential customers) on a moment’s notice whenever you want. You want to sell sessions online, done. You want to change the look of your site with the seasons, done. You see a new way to capture client leads, done. You want to run a contest for your clients and giveaway prizes, done. You want to run a sale to capture some quick business, done. All without having to call a contractor, get a quote or worry about budgets. It’s all in your control.
What the Course Covers
1. All about domain names
- what’s the difference between a domain registrar and a web host and why should you care?
2. Choosing a hosting package
- how much web horsepower do you need ad what should it cost?
- are you selling anything on your site?
3. Setting up a hosting account
- making sure the domain and the host can talk to each other
- what happens if you have to change hosts?
- what about email?
- how do I “do stuff” as an admin of my site?
4. Installing WordPress
- Remind me, Why Wordpress again?
- 1 click install
- Setup options explained
5. Choosing a theme and plugins
- Choose your look
- Choose the right features for your clients
- Install the theme
6. Essential plugins/features
- Spam protection
- Contact forms
- SEO (the easy way)
- The word processor thing
- Image galleries
- web store?
7. Essential pages (Let’s build them together)
- About me
- Contact Us
- Services/Products Page
8. Website Upkeep
- Editing text
- Adding images
- Adding new pages
- Reports and analytics
The information is presented in such a way through text, images, audio and video that you can easily have your own site built by the end of the class, following all the step by step instructions! And if you can’t quite cross all the t’s and dot all the i’s, technical help is just a click away on the new TAoPaN forums both during and after the class!
And even if you still feel that after all the information you learn in the class that creating your own website is just not for you, TAoPaN will apply the full $97 you paid, as a discount off of the very popular “Business in a Box” offering where TAoPaN sets up your site for you - so that your investment in learning never goes to waste (that works out to a 20% discount).
So after three weeks, you will either know how to:
- build and manage and update your very own Wordpress site, or
- know how to effectively manage a contractor to do it,
- or you can have TAoPaN build it for you at no risk and no loss of your investment!
This is an exciting course that opens up tremendous opportunities for your photography business. With a custom web site, you’ll stand out from your competition and make it very easy to cater to your clients' wishes whenever the inspiration strikes you. We look forward to seeing you in class!